St Louis Cardinals Tailgating

St Louis Cardinals Tailgating

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St. Louis Cardinals
The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. Busch Stadium has been their home field since 2006. The Cardinals compete in the National League Central Division of Major League Baseball. Wikipedia
Founded: 1882
Mascot: Fredbird

St Louis Cardinals Tailgating

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St Louis Cardinals Tailgating

The St. Louis Cardinals, a professional baseball team based in St. LouisMissouri, compete in the National League (NL) Central Division of Major League Baseball (MLB). Busch Stadium has served as their home field since 2006. The Cardinals’ roots commence from an earlier local team from whom they took their original name, Brown Stockings. St. Louis established themselves in 1882 as a charterAmerican Association (AA) team, shortened their name to “Browns” the next season, then joined the NL in 1892. They were also known as the “Perfectos” before adopting Cardinals as their official name in 1900.

As one of the most decorated and successful franchises in MLB history, St. Louis has won eleven World Series championships, 19National League pennants, and 12 division titles. Their 11 World Series titles are second only to the New York Yankees‘ 27. In the AA, St. Louis dominated with four league championships and tied one pre-World Series championship with, and, took another against, the Chicago White Stockings (now the Chicago Cubs) of the NL.[4] Other notable achievements include Branch Rickey‘s pioneering of thefarm systemRogers Hornsby‘s two Triple CrownsJoe Medwick‘s one Triple CrownDizzy Dean‘s 30-win seasonStan Musial‘s 17 Major League and 29 NL records, Bob Gibson‘s 1.12 ERA season, Whitey Herzog‘s WhiteyballMark McGwire and the Chicago Cubs‘ Sammy Sosa breaking the single-season home run record, and the 2011 championship team’s unprecedented comebacks.[5] Four times in their history St. Louis has won 105 or more games and won 100 or more a total of eight times. Cardinals players have won 20 league MVPs, four batting Triple Crowns, and three Cy Young Awards. Baseball Hall of Fame inductees include Lou BrockDizzy Dean, Gibson, Herzog, Hornsby, Joe Medwick, Musial, Rickey, Red SchoendienstOzzie Smith, and Bruce Sutter. Their historic rivalry with the Cubs is one of the most storied in professional sports.

An investment group headed by William DeWitt, Jr., the chairman and managing partner, has owned the Cardinals since 1995. John Mozeliak is the general manager and Mike Matheny is the manager.[6] Renowned for strong support from fans despite being in one of the sport’s middle markets, the Cardinals routinely see attendances among the league’s highest, and are consistently among the top three in MLB in local television ratings.[7][8] As of 2013, Forbes valued the Cardinals at $716 million, making them the tenth-most valuable franchise in MLB “in the best single-team baseball market” in the United States.[9]


American Association and early National League eras (1875–1919)[edit]

See also: St. Louis (NA)


Charles Comiskey, shown here circa 1910, guided the Browns to four American Association titles.

Professional baseball began in St. Louis with the inception of the Brown Stockings in theNational Association (NA) in 1875; however, 1882 is recognized as the first official season of play for the Cardinals franchise.[10] The NA folded following that season, and the next season, St. Louis joined the National League as a charter member, finishing in third place at 45-19.George Bradley hurled the first no-hitter in Major League history. The NL expelled St. Louis from the league after 1877 due to a game-fixing scandal and the team went bankrupt.[11]Without a league, they continued play as a semi-professional barnstorming team until 1882, when Chris von der Ahe purchased the team and made it a founding member of the American Association (AA), a league to rival the NL.[12]

The next season, St. Louis shortened their name to the Browns. Soon thereafter they became the dominant team in the AA, as manager Charlie Comiskey guided St. Louis to four pennants in a row in from 1885 to 1888.[4][13] Pitcher and outfielder Bob Caruthers led the league in ERA (2.07) andwins (40) in 1885 and finished in the top six in both in each of the following two seasons. He also led the AA in OBP (.448) and OPS (.974) in 1886 and finished fourth in batting average in 1886 (.334) and fifth in 1887 (.357).[14] Outfielder Tip O’Neill won the first batting triple crown in franchise history in 1887 and the only one in AA history.[15][16][17] By winning the pennant, the Browns played the NL pennant winner in a predecessor of the World Series. The Browns twice met the Chicago White Stockings – the Chicago Cubs prototype – tying one in a heated dispute and winning the other, thus spurring the vigorous St. Louis-Chicago rivalry that ensues to this day.[18] During the franchise’s ten seasons in the AA, they compiled an all-time league-high of 780 wins and .639 winning percentage. They lost just 432 contests while tying 21 others.[4]

Rogers Hornsby won twoTriple Crowns as a Cardinal.[17]

The AA went bankrupt after the 1891 season and the Browns transferred back to the National League. This time, the club entered an era of stark futility. Between 1892 and 1919, St. Louis managed just five winning seasons, finished in last or next-to-last place sixteen times, and ended four seasons with 100 losses or more. The nadir was the 1897 season: a 29–102 record for a franchise-worst .221 winning percentage.[4] St. Louis’ 84-67 finish as the Perfectos would be the team’s best finish between the AA era and Sam Breadon‘s purchase of the team.[19] In 1902, an American League team moved from Milwaukee into St. Louis, renamed themselves the St. Louis Browns and built a new park on the site of the Cardinals’ old stadium, striking a rivalry that lasted five decades.[20] Breadon bought a minority interest in the Cardinals in 1917 and in 1919 Browns manager Branch Rickey joined the Cardinals.[21][22] The Cardinals’ first twenty-eight seasons in the NL were a complete reversal of their stay in the AA – with a .406 winning percentage, they compiled 1,632 wins, 2,425 losses and 74 ties.[4]

Breadon era (1920–52)[edit]

St. Louis baseball commenced a renaissancesince 1926 the Cardinals have won eleven World Series and nineteen NL pennants.[4] Breadon spurred this revival when bought out the majority stake in 1920 and appointed Rickey as business manager, who expanded scouting, player development, and pioneered theminor league farm system, filling the role of today’s general manager.[23] With Rogers Hornsby at second base, he claimed Triple Crowns in 1922 and 1925, and the Cardinals won the 1926 World Series, their first.[17][24] St. Louis then won the league in 19281930, and 1931 and the 1931 World Series.[25]

Stan Musial retired owning numerousNational League and team batting records.

The Gashouse Gang edition claimed the 1934 World Series[25] and the Cardinals amassed new thresholds of popularity far outside St. Louis via radio.[26] Dizzy Dean led the Gang, winning the 1934 MVP, and leading the NL multiple times in winsstrikeoutsinningscomplete games and shutouts.[27] Johnny Mize and Joe Medwickemerged as two power threats, with Medwick claiming the last Triple Crown for a Cardinal in 1937.[17][25][28][29][30]

In the 1940s, a golden era emerged as Rickey’s farm system became laden with such talent as Marty Marion,[31] Enos Slaughter,[32] Mort Cooper,[33]Walker Cooper,[34] Stan Musial,[35] Max Lanier,[36] Whitey Kurowski,[37] Red Schoendienst[38] and Johnny Beazley.[39] It was one of the most successful decades in franchise history with 960 wins 580 losses for a winning percentage higher than any other Major League team at .623.[40] WithBilly Southworth managing, they won the World Series in 1942 and 1944 (in the only all-St. Louis series against the Browns), and won 105 or more games each in 19421943, and 1944.[4] Southworth’s managerial winning percentage (.642) is St. Louis’ highest since the franchise joined the National League.[41][42] Musial was considered the most consistent hitter of his era and most accomplished in team history, winning three MVPs and sevenbatting titles.[35][43] St. Louis then won the 1946 World Series on Slaughter’s Mad Dash in Game 7.[44] Breadon was forced to sell the team in 1947 but won six World Series and nine NL pennants as Cardinals owner.[45] They remained competitive, finishing .500 or better in thirteen of the next seventeen seasons, but fell short of winning the league or World Series until 1964.[4]

Gussie Busch era (1953–89)[edit]


Bob Gibson, the most decorated pitcherin team history, won two Cy Young Awards.[46]

In 1953 the Anheuser-Busch brewery bought the Cardinals and August “Gussie” Busch became team president,[47] spurring the Browns’ departure in 1953 to Baltimore to become the Orioles, and making the Cardinals the only major league club in town.[48] More success followed in the 1960s, starting with what is considered one of the most lopsided trades in Major League history, as St. Louis received outfielder Lou Brock from the Cubs for pitcher Ernie Broglio.[49] MVP third baseman Ken Boyer and pitcher Bob Gibson led the club to a World Series win the same year[50] and Curt FloodBill WhiteCurt Simmons, and Steve Carlton also made key contributions in this decade.[51][52][53][54] In 1967, new arrival Orlando Cepeda won the MVP, helping to propel St. Louis to the World Series.[55][56] The Cardinals won the league the following yearbehind their Major League-leading 2.49 staff ERA[57] in what was an all-round record-breaking season of pitching dominance. Posting a modern-day record low ERA of 1.12 and striking out a one-game World Series-record of 17,[58] Gibson won both the MVP and Cy Young awards that year.[59]

In the 1970s, catcher/third baseman Joe Torre and first baseman Keith Hernández each won MVPs, but the team’s best finishes were second place and 90 wins.[45][60][61] The team found their way back to the World Series the next decade, starting with manager Whitey Herzog and his Whiteyballstyle of play and another trade that altered course of the franchise: in 1982, shortstop Garry Templeton was shipped to the Padres for fellow shortstopOzzie Smith.[62][63] Widely regarded as one of the best defensive players in history, Smith ranks first all-time among shortstops in Gold Glove Awards(13), All-Star games (15), assists (8,375), and double plays (1,590).[64][65] St. Louis took the Suds Series from the Milwaukee Brewers that fall.[66][67]The Cardinals again won the league in 1985 and 1987.[68] In the 1985 Series, they faced-off with cross-state rivals Kansas City Royals for the first time in a non-exhibitiion game.[69]

Bill DeWitt Group and Tony La Russa (1990–2011)[edit] USA, LLC

Pitcher Chris Carpenter, essential in twoWorld Series titles, won 10 playoff games with a 3.00 ERA.[70]

Albert Pujols is one of themost decorated players in Cardinals’ history.

After Gussie Busch died in 1989,[71] the brewery took control,[72] hired Joe Torre to manage late in 1990,[73]then sold the team to an investment group led by William DeWitt, Jr. in 1996.[74] Tony La Russa replaced Torre in the spring of 1996.[75] In 1998, Mark McGwire teamed with the Cubs’ Sammy Sosa for a barrage of home runs in their pursuit of the single-season home run record.[76] From 2000 to 2013, the Cardinals reestablished their way to the top with ten playoff appearances, four NL pennants, two World Series titles and 1,274 regular season wins against 993 losses for a .560 winning percentage, leading the National League and second in MLB only to the New York Yankees.[77] With the addition of Jim EdmondsAlbert Pujols, and Scott Rolen, the Cardinals featured three prominent sluggers and defenders nicknamed “MV3;”[78] Pujols won three MVPs and hit .328 with 445 home runs in his Cardinals career.[79] In 2004, playoff stalwart Chris Carpenter‘s 3.09 ERA and 15 wins[70] helped power the team to a major-league best 105 wins and take the NL pennant.[80] In 2006, beset with injuries and inconsistency[81]leading to an all-time record-low 83 wins,[82] they won the World Series beating Detroit in five games.[83][84]

In 2009, the Cardinals reached 10,000 wins dating to their AA era.[c][85][86] St. Louis returned to the playoffs in 2011, first surmounting the largest games-won deficit after 130 games (at 10.5) to upstage the Atlanta Braves on the final day for the wild card playoff berth.[87] In the World Series Game 3, Pujols became just third player to hit three home runs in a World Series game.[88] In Game 6, third baseman David Freese and outfielder Lance Berkman each tied the score on the Cardinals’ final strike –– the first such occurrence in any game in MLB history –– and St. Louis defeated the Texas Rangers later that game with a walk-off home run from Freese.[89] They won the Series by winning a less-eventful Game 7. La Russa stepped down three days after the Series as the only manager to retire with a title and as the winningest manager in franchise history (1,408).[90][91]


Busch Stadium
Busch Stadium III
Busch Stadium.svg
Busch Stadium

Broke ground January 17, 2004
Opened April 4, 2006 (MLB exhibition)
April 10, 2006 (MLB)
Owner St. Louis National Baseball Club Inc.
Operator St. Louis National Baseball Club Inc.[92]
Surface Grass
Construction cost $365 million[93][94]
($423 million in 2013 dollars[95])
Architect Populous and Kennedy Associates/Architects Inc.[96]
Capacity 43,975
46,861 (with standing room)[97]
Field dimensions Left Field — 336 feet (102 m)
Left Center Field — 375 feet (114 m)
Center Field — 400 feet (122 m)
Right Center Field — 375 feet (114 m)
Right Field — 335 feet (102 m)
St. Louis Cardinals (MLB) (2006–present)

The Cardinals play their home games at Busch Stadium (also referred to as New Busch Stadium or Busch III) in downtown St. Louis, straddling Seventh and Clark near the intersection of Interstates 64 and 70.[98] The stadium opened for the 2006 season at a cost of $411 million and holds a normal capacity of 46,861.[99][100] The Cardinals finished their inaugural season in the new Busch Stadium by winning the 2006 World Series, the first team since the 1923 New York Yankees to do so.[101] This open-air stadium emulates the HOK Sport-designed “retro-style” baseball-only parks built since the 1990s.[102] The open panoramic perspective over the outfield wall offers a remarkable view of St. Louis’ downtown skyline featuring the distinctive Gateway Arch.[103] A replica of Eads Bridge spans over the entrance to the park on the third base side, while the statue of Stan Musialarises in front of that entrance.[104] Other statues at the corner of Eighth and Clark include Hall of Famers Rogers HornsbyOzzie SmithGeorge SislerCool Papa BellBob GibsonJack Buck and others.[105]

Due to increased demand, Game 7 of the 2011 World Series accommodated a baseball record of 47,399 by increasing the number of standing room only tickets. The attendance record for any sporting event is 48,263, in a 2013 Association Football (soccer) friendly match between Chelsea F.C.and Manchester City F.C., made possible by on field seating.[106] The largest attendance (53,000) of any event at Busch belongs to U2 during a concert from their 360° Tour in 2011.[107]

Ballpark Village[edit]

Ballpark Village is a mixed-use development currently under construction located across Clark Street from Busch Stadium and is targeted to enhance the ballpark goers’ experience. Projected to complete the first phase and open in time for Opening Day, 2014, it will include entertainmentvenues, restaurants, and retail.[108] The Cardinals Hall of Fame, officially closed since 2008, will reopen as the Cardinal Hall of Fame and Museum and Cardinal Nation Restaurant and will feature Cardinals Hall of Fame inductees’ plaques, more than 8,000 square feet of memorabilia, and a two-story restaurant with bars and outdoor patios.[109] The Budweiser Brew House will feature more than 100 beers on tap and a beer garden.[110] Live! at Ballpark Village will be a centralized entertainment venue and gathering point with a 40-foot LED display, and will connect the Cardinal Nation Restaurant with the Brew House.[111] PBR St. Louis will be a cowboy bar showcasing country music performances year-round.[112]

Previous ballparks[edit]

Busch Stadium is the Cardinals’ fourth home ballpark and the third of that name. The Cardinals’ original home ballpark was Sportsman’s Park from 1882–1892 when they played in the American Association and were known as the Browns. In 1893, the Browns moved to a new ballpark five blocks northwest of Sportsman’s Park which would serve as their home from 1893-1920. The new park was originally called New Sportsman’s Park but became more commonly referred to as Robison Field.[19] Midway through the 1920 season the Cardinals abandoned Robison Field and returned to the original Sportsman’s Park and became tenants of their American League rivals, the St. Louis Browns. In 1953, the Anheuser-Busch Brewerypurchased the Cardinals and the new owner subsequently also purchased Sportsman’s Park from the Browns and renamed it Busch Stadium, later becoming Busch I. The Browns then left St. Louis for Baltimore after the season. The Cardinals built Busch Memorial Stadium, or Busch II, in downtown St. Louis, opened it during the 1966 season and played there until 2005.[45] It was built as the multi-purpose home of both the baseball Cardinals and the St. Louis football Cardinals, now the Arizona Cardinals. The current Busch Stadium was constructed adjacent to, and partly atop, the site of Busch Memorial Stadium.

Spring training[edit]

The Cardinals home field in spring training is Roger Dean Stadium in Jupiter, Florida. They share the complex, which opened in 1998, with the Miami Marlins. Before moving to Jupiter, the Cardinals hosted spring training at Al Lang Field in St. Petersburg, Florida from 1937–1997.

Regular season home attendance[edit]

The Cardinals have exceeded the attendance total of three million every season since 2004.

Home Attendance at Busch Stadium[113]
Year Total attendance Game average League rank
1996 2,654,758 32,774 4th
1997 2,634,014 32,519 4th
1998 3,195,691 38,972 4th
1999 3,225,334 40,317 4th
2000 3,396,493 41,191 1st
2001 3,109,578 37,922 3rd
2002 3,011,756 37,182 4th
2003 2,910,386 35,931 4th
2004 3,048,427 37,635 6th
2005 3,538,988 43,691 2nd
2006 3,407,104 42,589 2nd
2007 3,552,180 43,854 3rd
2008 3,432,917 42,382 3rd
2009 3,343,252 41,275 3rd
2010 3,301,218 40,756 3rd
2011 3,093,954 38,197 3rd
2012 3,262,109 40,273 4th
2013 3,369,769 41,602 2nd

Logos and uniforms[edit]

The original “birds on the bat” logo, which first appeared in 1922.

The Cardinals have had few logos throughout their history, although those logos have evolved over time. The first logo associated with the Cardinals was an interlocking “SL” that appeared on the team’s caps and or sleeves as early as 1900. Those early uniforms usually featured the name “St. Louis” on white home and gray road uniforms which both had cardinal red accents. In 1920, the “SL” largely disappeared from the team’s uniforms, and for the next 20 years the team wore caps that were white with red striping and a red bill.

In 1922, the Cardinals wore uniforms for the first time that featured the two familiar cardinal birds perched on a baseball bat over the name “Cardinals” with the letter “C” of the word hooked over the bat. This logo, colloquially referred to as the “birds on the bat,” initially appeared with the birds perched on a black bat and “Cardinals” in printed letters. An alternate version of this logo with “St. Louis” replacing “Cardinals” appeared in 1930 and was the primary logo in 1931 and 1932 before “Cardinals” returned. In 1940, the now-familiar “StL” logo was introduced on the team’s caps. The interlocking “StL” has undergone several slight modifications over the years but has appeared on the team’s caps every year since. The first appearance of the “STL” in 1940 coincided with the introduction of navy blue as a uniform color. From 1940 until 1955, the team wore navy blue caps with red bills and a red interlocking “StL” while the jerseys featured both cardinal red and navy blue accents. In 1951, the “birds on the bat” logo was changed to feature a yellow baseball bat.[114]

The current “birds on the bat” logo introduced in 1998.

In 1956, the Cardinals changed their caps to solid blue with a red “StL,” removing the red bill. Also, for that season only, the Cardinals wore a script “Cardinals” wordmark on their uniforms excluding the “birds on the bat.” An updated version of the “birds on the bat” logo returned in 1957 with the word “Cardinals” written in cursive beneath the bat. In 1962, the Cardinals became the first National League team to display players’ names on the back of their jerseys. In 1964, while retaining their blue caps for road games, the Cardinals changed their home caps to all red with a white interlocking “StL”. The next year, they changed their road caps to red as well. In 1967, the birds on the bat emblem on the jersey was again tweaked, making the birds more realistic and changing the position of their tails relative to the bat and this version remained on all Cardinals game jerseys through 1997.

In 1971, following the trend in baseball at the time, the Cardinals replaced the traditional flannel front-button shirts and pants with belts with new pullover knit jerseys and elastic waist pants. Another trend in baseball led the Cardinals to change their road uniforms from gray to light blue from 1976–1984. In 1992, the Cardinals returned to wearing traditional button-down shirts and pants with belts. That same year they also began wearing an all-navy cap with a red “StL” on the road only while wearing the same red and white cap at home games. In 1998, the “birds on the bat” was updated for the first time in 30 years with more detailed birds and bolder letters. That year, St. Louis introduced a cap featuring a single cardinal bird perched on a bat worn only on Sunday home games. The new birds on the bat design was modified again the next year, with yellow beaks and white eyes replacing the red beaks and yellow eyes of the 1998 version. Uniform numbers also returned to the front of the jerseys in 1999 after a two-year absence.[114]

On November 16, 2012, the Cardinals unveiled a new alternate uniform to be worn at home games on Saturdays beginning with the 2013 season.[dated info] The modified jersey, cream-colored with red trim on the sleeves and down the front, was the first since 1932 in which “St. Louis” will be used instead of “Cardinals” and retained the “birds on the bat.”[115] Over the years, the Cardinals have released various marketing logos depicting anthropomorphized cardinals in a pitching stance, swinging a baseball bat, or wearing a baseball cap that never became part of the game uniform.[114]



Main article: Cardinal Nation


Main articles: Fredbird and Rally Squirrel

The team mascot is an anthropomorphic cardinal wearing the team’s uniform named Fredbird. He is assisted by Team Fredbird, a group of eleven women who entertain fans from the field and on top of the dugouts.

While unofficial, the Rally Squirrel became an unexpected phenomenon during the 2011 postseason. Making its “debut” in Game 3 of the NLDS on Oct 4, a squirrel ran across home plate in the middle of a pitch from Roy Oswalt of the Phillies to the Cardinals’ Skip Schumaker. The Cardinals would win Game 4 and subsequently Game 5 (Oct. 7) in Philadelphia to advance to the NLCS, symbolizing the squirrel’s “role” in the victory. The squirrel was popularized as “Buschie the Rally Squirrel”[116] As a tribute to the popularity of the squirrel, a small depiction of the Rally Squirrel is also included on the official World Series rings the team received. It shows up under the “STL” logo on the side of the ring.


Chicago Cubs[edit]

The Cardinals–Cubs rivalry refers to games between the Cardinals and the Chicago Cubs. The rivalry is also known as the I-55 series (or in earlier years the Route 66 series), deriving its name from the roadway connecting the two cities, Interstate 55 (which itself succeeded the famous U.S. Route 66). The Cubs lead the series 1,104–1,065 through June 14, 2013,[117] while the Cardinals lead in National League pennants with 19 against the Cubs’ 16. The Cubs have won 10 of those pennants in Major League Baseball’s Modern Era (1901–present), while all 19 of the Cardinals’ pennants have been won since 1901. The Cardinals also have an edge when it comes to World Series successes, having won 11 championships to the Cubs’ two. The Cardinals also have an advantage over their Chicago rivals in the regular season standings since the Cubs last participated in a World Series (1945): in the 66 seasons from 1946 through 2013 the Cardinals have finished ahead of the Cubs 51 times. In that same span the Cardinals have had 47 seasons in which their winning percentage was over .500, while the Cubs have finished over that mark 19 times (they finished at an even .500 twice). Cardinals-Cubs games see numerous visiting fans in either St. Louis’ Busch Stadium or Chicago’s Wrigley Field.[118] When the National League split into two, and then three divisions, the Cardinals and Cubs remained together. This has added excitement to several pennant races over the years.

Kansas City Royals[edit]

Although both teams play in the state of Missouri, they did not play each other for the first time until the 1985 World Series, which the Royals won in seven games, but which is perhaps best remembered for a controversial call from umpire Don Denkinger in Game 6. Due to their geographical proximity, the teams have faced each other every regular season in interleague play since it started in 1997. This is sometimes referred to as the I-70 Series.[citation needed]

Executives and club officials[edit]

Ownership and valuation[edit]

An investment group led by William DeWitt, Jr. owns the St. Louis Cardinals, having bought the team from Anheuser-Busch (AB) in 1996.[119] As with other periods of the Cardinals’ transaction history, doubt loomed as to whether the purchaser would keep the team in St. Louis, due to the city’s status as a “small market,” which appear to handicap a club’s competitiveness. Such was the case when Sam Breadon put the Cardinals up for sale in 1947: then-NL President Ford Frick proposed moving the Cardinals to Chicago.[120] When AB placed the Cardinals for sale in 1995, they publicly expressed intention to find a buyer who would keep the club in St. Louis.[121] In March 1996, AB sold the team for $147 million to a partnership headed by Southwest Bank’s Drew Baur, Hanser and DeWitt, Jr.[120] Civic Center Redevelopment, a subsidiary of AB, held the parking garages and adjacent property and also transferred them to the Baur ownership group.[122]Baur’s group then sold the garages to another investment group, lowering the net franchise purchase price to about $100 million, about $10 million less than Financial World‘s value of the team at the time $110 million.[121][123]

Current Cincinnati Reds owners Bob Castellini and brothers Thomas Williams and W. Joseph Williams Jr. each once owned a stake in the Cardinals dating back to the Baur-DeWitt group’s purchase of the team. To allow their purchase of the Reds in 2005, the rest of the group bought out Castellini’s and the Williams brothers’ shares, totaling an estimated thirteen percent. At that time, the Forbes valued the Cardinals at about $370 million.[124] However, after reabsorbing that stake into the remainder of the group, they decided to make it available to new investors in 2010. Amid later allegations that the Cardinals owed the city profit shares, DeWitt revealed that their profitability had not reached the threshold to trigger that obligation.[125]

Recent annual financial records[edit]

As of 2013, according to Forbes, the Cardinals are the tenth-most valuable franchise of thirty in MLB at $716.2 million, with a revenue of $239 million. They play “in the best single-team baseball market in the country and are among the league’s leaders in television ratings and attendance every season.”[9] Concurrent with the growth of Major League Baseball, the Cardinals value has increased significantly since the Baur-DeWitt purchase. In 2000, the franchise was valued at $219 million,[126] a growth rate of 327%. Since 2012, the franchise’s value grew 21%.

St. Louis Cardinals’ financial value since 2009
Year $ Franchise Value (mil.) 1 $ Revenue (mil.) 2 $ Operating Income (mil.) 3 $ Player Expenses (mil.) 4 Wins-to-player cost ratio 5
2009 $ 486 $ 195 $   7 $ 120   87
2010 [127] $ 488 $ 195 $ 12.8 $ 111 100
2011 [128] $ 518 $ 207 $ 19.8 $ 110   94
2012 [129] TV Money Is A Game Changer For Baseball and The Dodgers Forbes (April 9, 2013) $ 591 $ 233 $ 25.0 $ 123 116
2013 [9] Baseball Team Valuations 2013: Yankees On Top At $2.3 BillionForbes (March 27, 2013) $ 716 $ 239 $ 19.9 $ 134 102

All valuations per Forbes.
1 Based on current stadium deal (unless new stadium is pending) without deduction for debt, other than stadium debt.
(2013: Market $291 mil., Stadium $182 mil., Sport $151 mil., Brand Management $91 mil.)
(2012: Market $240 mil., Stadium $157 mil., Sport $119 mil., Brand Management $78 mil.)
(2011: Market $206 mil., Stadium $136 mil., Sport $111 mil., Brand Management $65 mil.)

2 Net of stadium revenues used for debt payments.
3 Earnings before interest, taxes, depreciation and amortization.
4 Includes benefits and bonuses.
5 Compares the number of wins per player payroll relative to the rest of MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average in 2010.

Franchise Principals[6]

Other interests[edit]

Besides Ballpark Village, which is currently under construction, the Cardinals own three of their Minor League Baseball affiliates and are attempting to purchase another:

Camping World
In 2013, Forbes listed the Redbirds as one of the ten most valuable minor league franchises, valued at $29 million with a $9.5 million revenue and an operating loss of $1 million.[133]