How to Market a BBQ Sauce by Jay Prince

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Jay Prince

Yesterday 9:45 PM  –  Public

“After 2 years+, I’m proud to say the Ebook “How to Market your BBQ Sauce” is finally here. It’s been a long road but I’ve assembled tons of information for budding sauceprenuers that you won’t find anywhere else. I’ve got sauce cameo’s from Jake’s All Natural BBQ Sauce and Dry Rub Seasonings, Smokin’ Willie’s, Squealers® Award Winning Barbeque, Sweet Baby Ray’s Award-Winning Barbecue Sauce, Stubb’s…

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How to Market Your BBQ Sauce

Marketing BBQ Sauce Doesn’t Have to be Hard!

A lot of people may have the right recipe or a great bottled sauce, but maybe sales aren’t taking off like wildfire.

The answer to this problem is usually simple – you need to learn how to market your barbecue sauce!

My first Ebook has been in the works for a long time (over 2 years) and I’m proud to say the first edition is finally here!

The reason I put this together is because:

  • I was getting so many questions on how to market BBQ sauce.
  • I’ve already helped steer dozens of sauce makers towards successful directions – away from high fructose corn syrups in some cases and towards better labels and bottles in others.
  • I’ve learned a lot of tips and tricks from other successful BBQ sauce makers out there and put it in one spot.
  • I like supporting “the little guy” and although I do like some of the mass producers sauces, I’d like the industry to have continue having lots of choices from small independent producers like you!
  • I really want to see more sauces come on the market – I think there is so much more room for innovation in sauces.

I’ve put together about 40 pages of what I think is really good quality content – with tons of recommendations and ideas – and I really hope folks will enjoy it.

Here’s a Sneak Peak

Man, I love the way the cover came out – my logo came from Chris Heiden and the Ebook design was done from Caroline Terree.  Great people who are doing things their own way!

I tell you how to contact them in the eBook, if you are interested in great designers.

What is the book about?

I was a marketing major back in college (a long time ago now it seems) and although social media changes the game a little bit, I think the 4 P’s that I learned (way back then) are still a great framework to borrow from.   The book is based around these ideas – getting your Product, Price, Placement, and Promotional strategies right.    I believe any sauce maker and especially future sauce makers would benefit from the ideas in the book.     I’m selling the book on my own and I think the content is well worth the price tag of $19.95.    If you would like to order now, please click here and remember you can pay with acredit card through PayPal.


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Need more convincing?

Here’s a few sample pages, to whet your appetite!

I am really proud of this and there’s so much in the book I just can’t wait to share it and I hope you love it too.

“If you’ve got a great sauce recipe and dream about seeing your product on store shelves, read this book first.” – Scott Granai, Outta the Park BBQ Sauce

 ”Brian Henderson’s “How to Market Your BBQ Sauce” is a great guide for sauce entrepreneurs and anyone looking to market their specialty food product.” – Beth Granai, Outta the Park BBQ Sauce

Ordering Information:

To order, simply click the button below – remember you can pay with a credit card through PayPal.  It’s $19.95.  Thank you!

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